![]() Changing your domain name: Maybe you’re changing your domain name as a part of rebranding.A speedy site looks good to visitors and to search engines. Moving to a new server: Switching to a new host could speed up your site overall, especially if it’s growing.Switching from HTTP to HTTPS helps secure your site by encrypting visitors’ information and warding off scary notices. Moving from HTTP to HTTPS: No one wants to visit a site after a scary pop-up tells them that it’s not safe to browse.Adding a mobile version: A mobile version of your site is important for anyone visiting on a tablet or cellphone.Moving to a new framework or CMS: You might do this if you want to improve your site’s performance, security, or even functionality.Or maybe your site structure and navigation scare crawlers away. Changing your site’s structure, navigation, or design: For when your old design needs a refresh.Some of the most common reasons to migrate a website include: It’s a challenging process, and you need a really good reason to take it on (we think you have one since you’ve read this far). Website migration is the process of making major changes to a website’s technology, structure, design, or location in order to have better online visibility. We’ll list the most important steps to take to migrate a website, along with advice from SEO professionals to keep your migration SEO-friendly.Īt the bottom of the page, you can also customize your own unique checklist based on your website’s specific needs.īut first, a few basics. Ouch.ĭespite the potential technical trouble, you’re brave, tech-savvy, and up for the challenge.Īnd we’re here to help you mitigate the risks with our website migration checklist. Issues you may face range from losing ranks on search engines to completely losing parts of your website. Migrating a website can be a problem-solving necessity-but it can also be risky.
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